BIRTHDAY EVENT
(Concept + Branding)
This project showcases the visual identity and event branding created for a concept “생일 카페” (Birthday Cafe) celebration. Inspired by the unique fan culture surrounding K-pop birthday events, the project explores how cohesive graphic design can transform a temporary cafe into an immersive, story-driven experience.
The work includes branding, printed merchandise, promotional materials, social media assets, packaging, and environmental graphics, all designed to create a memorable and shareable event that celebrates both the artist and their fans.
(Concept + Branding)
This project showcases the visual identity and event branding created for a concept “생일 카페” (Birthday Cafe) celebration. Inspired by the unique fan culture surrounding K-pop birthday events, the project explores how cohesive graphic design can transform a temporary cafe into an immersive, story-driven experience.
The work includes branding, printed merchandise, promotional materials, social media assets, packaging, and environmental graphics, all designed to create a memorable and shareable event that celebrates both the artist and their fans.
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James M. Chung